Mohammed Hesham – Turning Click Into Growth

I'm Mohammed Hesham

A passionate digital marketing enthusiast with over 5 years of experience in the ever-evolving world of performance media buying. My journey in this field has been nothing short of exciting, filled with challenges and triumphs that have shaped me into the marketer I am today.

What can I do

I create digital experience optimization solutions based on your business goals and desired outcomes.

Performance Media Buying

excel in identifying the most effective media channels for your target audience. / Implementing strategic media buying campaigns to maximize ROI / Constantly optimizing ad placements to improve performance.

Search Engine Marketing (SEM)

Crafting highly-targeted Google Ads campaigns to boost your online visibility / Conducting thorough keyword research and competitor analysis / Monitoring and adjusting ad spend to ensure cost-efficiency.

Social Media Advertising

Creating engaging and shareable ads across various social platforms / Managing ad campaigns on Facebook, Instagram, LinkedIn, and more / Analyzing data to refine audience targeting and ad creatives.

Mobile App Advertising

Promoting your mobile app through targeted ad campaigns / Optimizing app store listings for increased downloads and visibility / Leveraging in-app advertising opportunities to reach your ideal users.

Data Analysis and Reporting

Utilizing advanced analytics tools to track and measure campaign performance / Providing comprehensive reports with actionable insights such as Google Analytics (GA4), Mix Panel, Firebase, Appsflyer / Collaborating with you to make data-driven decisions.

Digital Tracking and Analytics

Implementing robust tracking solutions to monitor user behavior and engagement / using tracking tools such as Google Tag Manager / Analyzing data to gain valuable insights into campaign performance / Leveraging data-driven decisions to optimize your digital marketing strategies.

Technology

I’m always one step ahead of the latest technologies and trends. I drive progress for my clients achieving business objectives by creating personalized digital experiences that exceed customer’s rising expectations.

# Drive Traffic and Increase Sales

Connect with your target audience, build brand awareness, and ultimately drive sales with effective advertising campaigns

# Measure and Optimize

Identify complex trends faster and with greater precision by collecting and analyzing vast amounts of data

(Google Analytics 4 / Firebase Analytics / Google Tag Manager / Mix Panel / Appsflyer / Microsoft Clarity / Hotjar / Looker (Data) Studio)

Over 20+ Businesses Growing with Me

Educational and Linguistic Achievements

Courses

Media Buying Masters By Adskills Agency (Justin Brooke)
Bulletproof Facebook Ads by Adskills Agency (Liana Ling)
Ultimate Google Ads By Udemy ( Isaac Rudansky )
Market Research Blueprint
Media Buyer Mind Shift (PShift Agency)
Growth Hacking Mindset By Growth Hack Academy
Facebook Ads that Convert 3.0 by (Cat Howell)
Tracking & Analytics By Adskills Agency (John Belcher)
Google Analytics & Google Tag Manager By CXL institute
Google Shopping Ads ( Certified by Google )
Google Search Ads ( Certified by Google )
Google Analytics Individual Qualifications ( Certified By Google )
Google Ads Mesurement ( Certified by Google )

Education History

Languages

Case Studies

Objectives : -

Challenges :-

Configure a detailed and impactful tracking logic for a large site with more than 10 different subdivisions in 5 languages
Upgrade an old, inaccurate tracking to best-in-class enhanced eCommerce setup that would accurately track all user activity from product views to purchases across a non-standard eCommerce site
Plan and implement an intelligible google analytics event taxonomy logic to track all interactions on the site
Optimize the GTM setup for easy tag management workflow for the development and marketing teams