My Work – Case Studies
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Learn how I helped brands grow by maximizing results from their advertising campaigns
Case Study 1 :-
Objectives : -
- Build the marketing strategy to effectively grow online sales
- Continuously improve the efficiency (ROAS)
Challenges :-
- Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products
- Extensive library of creatives needed review and matching with the relevant audiences
- Building an integrated marketing strategy between Facebook and Google Ads
- Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection
Process :-
- Aims & Objectives
- Audit Campaigns
- Keyword Research & Analysis
- Identify Gaps & Opportunities
- Campaign mangement
- Reporting & Results
Results :-
- +42% ROAS improvement
- 1,200% increase in sales
Case Study 2 :-
Objectives : -
- acquiring new users while maintaining a cost-effective cost per acquisition (CPA)
- improving retention rates, engagement metrics and the quality of users acquired.
Challenges :-
- Competition: Intense competition in the mobile app market can lead to higher acquisition costs and make it challenging to stand out.
- Targeting Limitations: Limited or imprecise targeting options on certain platforms may hinder reaching the most relevant audience segments.
- Measurement Complexity: Difficulty in accurately measuring ROI and attributing conversions to specific channels can make campaign optimization challenging
- Ad Fraud: Dealing with ad fraud, including fraudulent clicks and installs, can undermine campaign performance and waste resources.
Process :-
- Understand audience & Plan campaign
- Create ads & Set up
- Track metrics & Adjust campaigns
- Improve performance & Adjust strategies
- Keep users engaged
- Evaluate Metrics & Refine strategies.
Results :-
- 50% growth in app installations.
- 25% increase in ROI
- Raised retention rate by 15%
Case Study 3 :-
Objectives : -
- Increase sales on the site by scaling the campaigns
- Maintain the target ROAS
Challenges :-
- Highly competitive low margin business
- Aggressive ROAS and sales targets
- Inventory availability
- Gaps in tracking across Google Ads and Google Analytics
Results :-
- +150% Y/Y growth in sales
- +4% Y/Y improvement ROAS
Process :-
Case Study 4 :-
Objectives : -
- Generate 20% MoM growth in conversions with consistent CPA
- Increase brand awareness and digital presence in Saudi Arabia
Challenges :-
- Scale the business with a consistent and profitable cost per Lead
- Increase digital presence in a highly competitive niche
- Cover multiple audiences, geos, and languages
Process :-
- Audit current campaigns, analyze and assess the performance
- Re-structure the account by dividing the keywords into tightly knit groups
- Conduct a research to uncover potential growth areas and build our strategy upon them
- Expand brand’s reach by covering additional languages in separate campaigns
- Increase brand awareness by utilizing all campaign types for prospecting and remarketing audiences
- Daily management and optimizations focusing on efficiency
Results :-
- +42% ROAS improvement
- 300% increase in Qualified Leads
Case Study 5 :-
Objectives : -
- Implement best-in-class analytics setup and data collection for the online and offline traffic
- Audit and upgrade the initial tracking to improve its accuracy
- Audit and update event tracking set-up and utilized custom dimensions to account all user interactions
Challenges :-
- Configure a detailed and impactful tracking logic for a large site with more than 10 different subdivisions in 5 languages
- Upgrade an old, inaccurate tracking to best-in-class enhanced eCommerce setup that would accurately track all user activity from product views to purchases across a non-standard eCommerce site
- Plan and implement an intelligible google analytics event taxonomy logic to track all interactions on the site
- Optimize the GTM setup for easy tag management workflow for the development and marketing teams
